01Pool design
Most bookedCustom concrete pools
Gunite pools shaped to your site and the way you live, from sun shelves to vanishing edges, built by our own crews.
Projects from $42,00060 minDetails & booking
WATER, ARCHITECTURE & THE ART OF SUMMERStillwater Pools / Tampa metro
A NEW PERSPECTIVE ON POOL BUILDERSOutside,
Outside,
beautifully considered.
Custom concrete and fiberglass pools, spas and outdoor rooms, designed in 3D and built by our own crews. One contract, a dated schedule and a project manager who answers the phone.
Est. 2012 · Based in Northside
Sun shelves, refined pebble interiors, quiet circulation and lighting scenes, designed as one complete outdoor room.
Your backyard, reimagined.
- Mon–Fri 8–5 · Sat by appointment
- 4.8 · 146 reviews
- (813) 555-0177
- Serving the Tampa metro
- Next opening Tue 10:30 AM
- Book online
Stillwater Pools / WHAT WE’RE KNOWN FOR02 — THE SIGNATURE EDIT
The details
make the difference.
WATER, ARCHITECTURE & THE ART OF SUMMER
Sun shelves, refined pebble interiors, quiet circulation and lighting scenes, designed as one complete outdoor room.
POOL BUILDER01 / 03
THE SIGNATURE COLLECTION
LIGHT + MATERIAL
Custom concrete pools · Projects from $42,000 · 60 minLIGHT + MATERIALOfficial reference
PebbleTec · PebbleSheen finishes
The after-dark courtyard
We treat a concrete pool as an architectural composition: a restrained waterline, textured coping and an evening lighting plan that feels intentional from inside the house.
- 01
Compare PebbleSheen textures on wet finish boards in daylight
- 02
Review Jandy HydroCool nicheless lighting placement
- 03
Coordinate terrace glare, steps and landscape illumination
PebbleTec · PebbleSheen finishes
The pool is the beginning of a different kind of afternoon. A ledge for long conversations. Water that catches the house at dusk. Equipment you understand, and a backyard that finally feels like somewhere to stay.
Get curious about the details. Understand what makes one approach different from another. And leave with a next step that feels like yours.
Book your site assessmentTHE MENUStart with a goal.
Start with a goal.
See the price first.
Every service we offer with a starting price and the time your first visit takes. Compare two side by side, then book your site assessment.
8 services on the menu · Select two to compare
02Pool design
Fiberglass pools
Factory-made fiberglass shells installed in weeks, with a smooth, low-maintenance finish and a lifetime structural warranty.
Projects from $48,00060 minDetails & booking03Pool design
Lap & plunge pools
Compact pools for swimming, cooling off and small yards, with heating and jets sized for daily use.
Projects from $38,00060 minDetails & booking04Outdoor living
Integrated spas
A spa designed into the pool, sharing water, heat and controls, with a spillway you hear from the terrace.
From $12,000 · added to a pool project60 minDetails & booking05Renovation
Most bookedPool renovation
Resurfacing, new tile and coping, modern equipment and lighting that make an older pool feel new in a few weeks.
Projects from $18,50060 minDetails & booking06Outdoor living
Outdoor kitchens & terraces
Outdoor kitchens, covered terraces and fire features built with the pool so the whole yard works as one room.
Projects from $24,50060 minDetails & booking07Finishing details
Lighting & water features
Color LED lighting, sheer descents, bubblers and fire bowls that make the pool the view after dark.
From $4,50060 minDetails & booking08Practical planning
Equipment & automation
Variable-speed pumps, cartridge filtration, heat pumps and app control that cut running costs and let the pool look after itself.
From $6,500 · installed60 minDetails & bookingNot sure what your project needs?
Start with a site assessment.
We measure, scope and price the work in writing before anything is scheduled.
Book a site assessmentClient reviewsRated 4.8
Rated 4.8
by 146 clients.
Most booked: Custom concrete pools and Pool renovation.
“Custom concrete pools done properly: ours went from drawings to first swim in fourteen weeks, with photos every Friday.”
Derek W.Custom concrete pools “Integrated spas were the best call in the whole design. The crew left the yard cleaner than they found it.”
Grace F.Integrated spas “Pool renovation on a 1990s pool: new shell finish, tile and equipment. The quote was itemized and the final invoice matched.”
Omar J.Pool renovation
Financing available · 8.99% APR · up to 180 months · subject to credit approval
A $5,000 design retainer covers your plans and 3D renderings and is credited at contract. Change or cancel free up to 48 hours before your visit.
Shop & book onlineCuriosity looks good
Curiosity looks good
with a little direction.
Build your plan, check out in a minute, then book each visit from your order.
- Build and save your plan
- Card, Apple Pay, Google Pay or pay over time
- A $5,000 design retainer covers your plans and 3D renderings and is credited at contract.
- Book, change or cancel every visit you bought
Your plan. On the calendar.Marketplace → order → booked visit
Pool builder / RESEARCH NOTEBOOK03 — THE NEXT CONVERSATION
IDEAS WITH SOMETHING BEHIND THEMOn the horizon.
On the horizon.
In the details.
A few things worth understanding before your next conversation with Stillwater Pools.
Researched developments, read for you by your RevNock editor.The shallow end becomes the social center
Latham’s catalog includes tanning ledges and spillover spas alongside swimming forms.
Latham · Pool options and add-onsWe draw the plan with actual seating and circulation, and ask whether lounging, laps or entertaining leads the brief.
Control becomes part of the handover
Pentair supports app-connected pump operation and additional equipment control on compatible configurations.
Pentair · IntelliFlo3 VSFWe publish a plain-language controls walkthrough and quote the full equipment ecosystem together.
Water color is a material decision
PebbleTec explicitly notes that lighting, shade and surroundings affect the appearance of a finish.
PebbleTec · PebbleSheen finishesWe offer a wet finish comparison and photograph the same pool at noon and dusk instead of promising an exact screen color.
Pool builder / THE REFERENCE LIBRARY04 — KNOW THE NAMES
Good names.
Better-informed choices.
BRANDS, TECHNOLOGY & THE PEOPLE BEHIND IT
Meet the manufacturers, products and professional frameworks behind the pool builder conversation.
Manufacturer and product names belong to their owners and link to official information. No affiliation or authorized-provider status is implied.
4 references · Independently researchedGO TO THE ORIGINAL SOURCE
01
Pentair
Pumps & connected controlsIntelliFlo3 VSF combines variable speed and flow control with app connectivity; system design still depends on the pool’s hydraulics.
Official website02Jandy
Pool lightingWaterColors nicheless LED lights with HydroCool technology, for underwater lighting planned with the terrace around it.
Official website03Latham
Fiberglass & coversFactory-made fiberglass shells, including compact plunge models, with Coverstar automatic covers that open and close at the turn of a key.
Official website04PebbleTec
Interior finishesPebbleSheen uses a smaller aggregate than original PebbleTec; finished water color changes with the setting.
Official websiteLIFE AT STILLWATER POOLS05 — A LIFE AROUND IT
GOOD THINGS HAPPEN AROUND THE EDGESLife, beyond
Life, beyond
the project.
Rituals, gathering places and ideas for a life with a little more Stillwater in it.
Rituals, gatherings and series we run through the year.
DESIGN EVENINGDusk by the water
Twice each summer we light a finished pool at dusk and host twelve guests: illuminated water, outdoor textiles and three lighting scenes you can walk through before you choose your own.
THE LONG WEEKENDSunday, no plans
Our favorite brief: a sun-shelf reading hour, a shaded lunch and nothing after. We design the shelf depth, the shade and the loungers for exactly that afternoon.
ON THE FEEDThe equipment-pad tour
Our designer and our service lead walk the pad together on camera: valves, the variable-speed pump schedule, automation and the maintenance questions behind every finished photograph.
Keep an idea for later. Saved for this visit.
This week at Stillwater PoolsEight posts planned.
Eight posts planned.
One waiting for your yes.
Owner’s view
The feed, the newsletter and the month’s numbers in one place. Your social media manager queues every post; nothing goes live until you approve it.
Reel0:35Pebble finish wet versus dry
- Carousel
A courtyard at blue hour
- Photo
Ledge depth and real furniture layouts
- Reel0:52
Pool cover design before excavation
- CarouselNeeds your approval
A silent equipment-pad walkthrough
- Photo
Pool-to-spa transition
- Reel
Small-site plunge pool planning
- Carousel
The first homeowner controls lesson
Monthly reportOwner’s view
October so far
- Estimate requests
- 29▲31%
- Site visits
- 18
- Proposals sent
- 11
- List growth
- +96
Top post · A concrete pool, week by week
Reviews +7 · prepared by Avery Lane, revenue analyst
Open the October reportTHE OWNER’S VIEW / MARKET INTELLIGENCEKnow the neighborhood.
Know the neighborhood.
See the next move.
Private to you: the 12 businesses within 20 miles, what they posted, where you rank, and what your strategist does about it.
Tampa, FL · 33606Your area
This week for Stillwater Pools
9 new signals (4 high). Brightline Pools moved up 4 places on “average cost of integrated spas in Tampa”. Biggest opportunity: $19,300/mo est.
Assigned to Morgan Ellis, social media manager · due Oct 26Competitor dossiersSocial content & hooksSearch & AI gapsEvidence → action briefs
Open the intelligence workspace THE NEIGHBORHOOD
A clearer competitive picture.
12 competitors within 20 mi · 33606- Bookings at stake
- $92,650/mo est.
- Local visibility
- 62/100 ▲4
- Signals this week
- 9 4 high
Tampa, FLSchematic · approximate positions
01Saffron Outdoor LivingSouthside · Pool design0.5 mi
02Bluehaven OutdoorRiverside · Pool design0.6 mi
03Fable Pool & SpaWestgate · Renovation0.8 mi
THE JOURNAL / FIELD NOTESGood questions.
Good questions.
Better conversations.
Specific perspectives, practical decisions, and the details that make a first conversation more useful.
Stillwater Pools / JournalThe shallow end becomes the social center
Latham’s catalog includes tanning ledges and spillover spas alongside swimming forms.
Stillwater Pools / Journal
Control becomes part of the handover
Pentair supports app-connected pump operation and additional equipment control on compatible configurations.
Stillwater Pools / JournalWater color is a material decision
PebbleTec explicitly notes that lighting, shade and surroundings affect the appearance of a finish.
Our teamThe people
The people
you’ll book with.
Choose who you see when you book your site assessment. Each calendar shows that person’s own days and openings.
Maya Chen
Design consultant · 8 years
Mon–Sat
Custom concrete pools · Integrated spas · Fiberglass pools
Book with MayaSofia Patel
Project manager · 7 years
Mon–Fri
Pool renovation · Outdoor kitchens & terraces · Lighting & water features
Book with SofiaJordan Reid
Construction lead · 15 years
Mon, Wed, Fri & Sat
Pool renovation · Custom concrete pools · Equipment & automation
Book with Jordan
Your RevNock team / this month
9 delivered · 3 awaiting your review · 2 in progress
19 h delivered8 specialists8 workstreams
Eight people run the website, the journal, the feed, the newsletter and the numbers behind this page. You approve; they do the work.
- Nina ParkerAccount lead
- Alex RiveraWebsite engineer
- Jordan LeeUX designer
- Sam TaylorSEO editor
- Casey MorganBrand & print designer
- Riley BrooksCampaign strategist
- Morgan EllisSocial media manager
- Avery LaneRevenue analyst
9 delivered · 3 awaiting your review · 2 in progress- DeliveredOct 2 · 110 min · Website
Homepage hierarchy and mobile booking path
Jordan Lee, UX designer
- Before
- The first screen mixed the explanation, offer and booking action into one dense block.
- After
- Built a clearer headline, an explanatory comparison section and a single mobile booking action in Stillwater Pools’ visual style.
- DeliveredOct 8 · 80 min · Newsletter
A newsletter people can use before they book
Riley Brooks, campaign strategist
- Before
- The email opening led with a generic promotion and gave every audience the same next step.
- After
- Reworked the subject and opening, separated the educational section from the offer, and wrote one clear booking invitation for the selected audience.
- Awaiting reviewOct 9 · 90 min · Campaigns
Original campaign artwork, made for the channel
Casey Morgan, brand & print designer
- Before
- The campaign brief had no image hierarchy or clear relationship between its artwork and message.
- After
- Composed a headline, supporting image and booking panel; specified email and message crops with readable type at phone size.
- DeliveredOct 13 · 75 min · Reporting
A report that connects activity to the business
Avery Lane, revenue analyst
- Before
- The reporting brief mixed lead counts, booked sales and collected cash into one headline number.
- After
- Separated inquiry, booked, showed and won stages; laid out channel contribution, direct costs, cash receipts and margin as distinct measures.
One example month within an agreed delivery scope. Hours vary by plan; third-party tools and media spend are authorized separately.
QUESTIONS, ANSWEREDA few things
A few things
you might be wondering.
Clear answers make a good beginning. Anything else: call or text (813) 555-0177.
How much does a pool cost?
Our concrete pools start at $42,000, and most complete projects, with terrace, equipment and lighting, land between $65,000 and $120,000. Your written proposal itemizes every line, so there are no allowances to decode.
How long does a pool take to build?
Permits typically take three to six weeks, and construction runs ten to fourteen weeks from the first day of excavation to a full, balanced pool. We confirm a dated schedule before you sign.
Do you handle permits and engineering?
Yes. Engineering, permit drawings, inspections and the final sign-off are all ours to manage.
Do you offer financing?
Yes. Pool financing is available on approved credit with terms up to 15 years, and the proposal shows the cash price next to the monthly option.
Can you work on a small or sloped lot?
Yes. Plunge pools, lap pools and raised-beam designs are our answer to tight or sloped sites; the site assessment is where we work out access, drainage and setbacks.
What does the design retainer cover?
The design retainer covers the site survey, a 3D concept with two revisions and a fixed-price proposal; it is credited in full against your contract.
We come to youServing the Tampa metro.
Serving the Tampa metro.
Site assessments at your home.
| Mon | 8:00 AM – 5:00 PMToday |
|---|---|
| Tue | 8:00 AM – 5:00 PM |
| Wed | 8:00 AM – 5:00 PM |
| Thu | 8:00 AM – 5:00 PM |
| Fri | 8:00 AM – 5:00 PM |
| Sat | 9:00 AM – 1:00 PM · by appointment |
| Sun | Closed |
- Call or text
- (813) 555-0177Text us at (813) 555-0177
- @stillwaterpools
- Visits
- We come to you · site assessments at your home
- Financing
- Financing available · 8.99% APR · up to 180 months · subject to credit approval
Book a site assessment
Confirmation by text · reminders 48 h and 2 h before · next opening Tue 10:30 AM
Service areaTampa metroBased in Northside · Text us at (813) 555-0177
04Behind the edit.Official references, research notes & a little transparency.
A CONSIDERED POINT OF VIEW NEEDS A FOUNDATION.
These official manufacturer and professional references inform our editorial. Your consultant confirms suitability.
Edited by your RevNock team · updated
Notes from Stillwater Pools
Join the Stillwater Pools list
One useful note a month: projects we just finished, seasonal maintenance reminders and first notice when our calendar opens.
- First invitations to “Dusk by the water” · June and August · 7:30 PM
- Recent note · “Design retainers, explained”
- Texts for last-minute openings only
MAKE A LITTLE ROOM FOR POSSIBILITYYour project.
Your project.
A clearer first step.
Your backyard, reimagined.
Book a site assessmentOpen today until 5:00 PM · (813) 555-0177revnock.
Built on the RevNock membership
Everything you just toured, run by eight people.
- 01
Website with unlimited changes
A fast, beautiful website. Unlimited changes as you grow.
- 02
Google & AI search
Google and AI search, helpful articles, and a clearer content plan.
- 03
Newsletters & SMS
Email, SMS, and MMS with a reason to come back.
- 04
Online booking
Make the next conversation easy to schedule.
- 05
Marketplace
Personalized options, transparent estimates, better conversations.
- 06
Brand & design
Real designers. One shared request queue.
- 07
Human-managed social
Human-designed posts. Human-managed campaigns and publishing.
- 08
Reporting & intelligence
Know what brought people in, and where to go next.
- 01
Kickoff
Start with your business.Meet your human team. We learn your audience, agree the delivery plan and connect your website, booking and social accounts with your permission.
- 02
Launch
Bring the pieces together.People build your website and booking journey, design your first social posts and prepare campaign copy. You approve the work before the team publishes.
- 03
Monthly loop
Measure. Improve. Repeat.Your social media manager administers campaigns and manages publications. Your designers create the next posts; the team reviews responses, inquiries and bookings with you.
We review booking and CRM connections, including Zenoti and GoHighLevel, at kickoff.
First 45 days free.Starting at $3,000/month
Membership starts at $3,000 USD per month after your first 45 free days. Your final price and delivery scope are agreed before a paid membership begins. Third-party costs and paid media spend are agreed separately and require your authorization. Specialist names show the roles on a membership team.