01New homes
Most bookedCustom home design & build
A single team from first sketch to keys: architecture, interiors, engineering and construction under one fixed-price agreement.
Homes from $685,00060 minDetails & booking
ARCHITECTURE FOR THE WAY YOU ACTUALLY LIVEForma Custom Homes / Lakeside, Tampa
A NEW PERSPECTIVE ON HOME BUILDERSA home with
A home with
your life in mind.
Custom homes and whole-home renovations built to a fixed price, from the first conversation about your land to the day we hand over the keys. One team draws, builds and stands behind the house.
Est. 2008 · Lakeside
From the first site walk to the last cabinet reveal: architecture, envelope performance, craft and a clear sequence of decisions.
Made for the way you live.
- Mon–Fri 9–5
- 4.9 · 88 reviews
- (813) 555-0158
- Next opening Tue 9:30 AM
- Book online
Forma Custom Homes / WHAT WE’RE KNOWN FOR02 — THE SIGNATURE EDIT
The details
make the difference.
ARCHITECTURE FOR THE WAY YOU ACTUALLY LIVE
From the first site walk to the last cabinet reveal: architecture, envelope performance, craft and a clear sequence of decisions.
HOME BUILDER01 / 03
THE SIGNATURE COLLECTION
PERFORMANCE BEHIND THE PALETTE
Custom home design & build · Homes from $685,000 · 60 minPERFORMANCE BEHIND THE PALETTEOfficial reference
Huber · ZIP System building enclosures
The well-made envelope
We detail a continuous enclosure with Huber ZIP System sheathing and coordinated flashing, then connect the specification to window installation and the home’s ventilation strategy.
- 01
Review transitions at openings and penetrations
- 02
Photograph concealed work before it is covered
- 03
Define project-specific verification and commissioning
Huber · ZIP System building enclosures
A remarkable home has a point of view—and a building assembly that deserves equal attention. We bring the material palette, the morning light and the details behind the walls into the same conversation.
Get curious about the details. Understand what makes one approach different from another. And leave with a next step that feels like yours.
Book your discovery meetingTHE MENUStart with a goal.
Start with a goal.
See the price first.
Every service we offer with a starting price and the time your first visit takes. Compare two side by side, then book your discovery meeting.
8 services on the menu · Select two to compare
02New homes
Build on your lot
Our design-build process on land you already own, with a free lot review before you commit to anything.
Homes from $585,00060 minDetails & booking03Design partnerships
Architect-led residences
Construction of architect-designed homes, with our pre-construction team pricing and detailing the drawings alongside your architect.
Homes from $1,200,00060 minDetails & booking04Renovation
Most bookedWhole-home renovation
Complete renovations that rework layout, systems and finishes, phased so you can stay in the home whenever that is possible.
Projects from $185,00060 minDetails & booking05Renovation
Additions & guest suites
Second-story additions, extensions and detached guest suites designed to look like they were always there.
Projects from $145,00060 minDetails & booking06Finishing details
Interior selections
A selections studio where cabinetry, stone, tile, fixtures and lighting are chosen in person and priced before you sign.
Included · standalone from $1,50090 minDetails & booking07Practical planning
High-performance homes
Tighter envelopes, better windows, balanced ventilation and solar-ready roofs, documented and tested on every home.
From $45,000 · added to a build60 minDetails & booking08Finishing details
Outdoor living integration
Terraces, covered lanais, outdoor kitchens and pools designed with the house so inside and outside meet properly.
Projects from $65,00060 minDetails & bookingNot sure what your project needs?
Start with a discovery meeting.
We measure, scope and price the work in writing before anything is scheduled.
Book a discovery meetingClient reviewsRated 4.9
Rated 4.9
by 88 clients.
Most booked: Custom home design & build and Whole-home renovation.
“Custom home design & build with a team that answered the same day for fourteen months. We moved in on the date in the contract.”
Julia P.Custom home design & build “Whole-home renovation while we lived next door. Weekly walkthroughs, a dated schedule and selections made in one showroom visit.”
Ben C.Whole-home renovation “Additions & guest suites gave my mother her own entrance and kitchen. Budget held, and the crew was gone by four every day.”
Rosa D.Additions & guest suites
Construction-to-permanent financing · 6.75% APR · up to 360 months · subject to credit approval
A $5,000 design retainer starts drawings and is credited to your build contract. Change or cancel free up to 48 hours before your visit.
Shop & book onlineCuriosity looks good
Curiosity looks good
with a little direction.
Build your plan, check out in a minute, then book each visit from your order.
- Build and save your plan
- Card, Apple Pay, Google Pay or pay over time
- A $5,000 design retainer starts drawings and is credited to your build contract.
- Book, change or cancel every visit you bought
Your plan. On the calendar.Marketplace → order → booked visit
Home builder / RESEARCH NOTEBOOK03 — THE NEXT CONVERSATION
IDEAS WITH SOMETHING BEHIND THEMOn the horizon.
On the horizon.
In the details.
A few things worth understanding before your next conversation with Forma Custom Homes.
Researched developments, read for you by your RevNock editor.Building science joins the design presentation
Huber’s enclosure family makes sheathing, flashing and transition details legible as one system.
Huber · ZIP System building enclosuresWe show an assembly section beside the mood board and make concealed-work documentation a client deliverable.
Opening walls need an operating plan
Marvin’s Modern collection extends minimalist sightlines into large sliding and multi-slide doors.
Marvin · Modern collectionWe pair the hero image with the weather, screening, furniture and maintenance questions that make the opening practical.
Fresh air is designed into the house
Broan’s AI Series describes automatically balanced ventilation rather than relying only on incidental air leakage.
Broan · AI Series B130E65RT ERVWe bring the HVAC and ventilation trades into design coordination before ceilings and mechanical spaces are fixed.
Home builder / THE REFERENCE LIBRARY04 — KNOW THE NAMES
Good names.
Better-informed choices.
BRANDS, TECHNOLOGY & THE PEOPLE BEHIND IT
Meet the manufacturers, products and professional frameworks behind the home builder conversation.
Manufacturer and product names belong to their owners and link to official information. No affiliation or authorized-provider status is implied.
4 references · Independently researchedGO TO THE ORIGINAL SOURCE
01
Huber Engineered Woods
Building enclosureZIP System sheathing, tapes and liquid flashing: a wall and roof enclosure documented component by component.
Official website02Marvin
Architectural glazingModern combines a modular design language with high-density fiberglass frames and multiple glazing options.
Official website03James Hardie
Exterior claddingArtisan fiber-cement siding, with deep shadow lines and profiles that let an addition sit naturally against the house it joins.
Official website04Broan-NuTone
Fresh-air systemsAI Series ERVs with VIRTUO air technology are references for planned, balanced ventilation in the building brief.
Official websiteLIFE AT FORMA CUSTOM HOMES05 — A LIFE AROUND IT
GOOD THINGS HAPPEN AROUND THE EDGESLife, beyond
Life, beyond
the project.
Rituals, gathering places and ideas for a life with a little more Forma in it.
Rituals, gatherings and series we run through the year.
SITE WALKThe detail walk
Hard hats on, clients and their architects welcome: a guided walk through a home at shell stage, where we explain a sill pan, a taped seam and a framed opening before the drywall hides them.
SELECTIONSMaterials at the long table
Wood, stone, metal and cladding gathered on one long table in natural light. We hold every selections meeting here, in daylight, with full-size pieces rather than chips.
ON THE FEEDA room, four times of day
One living room photographed at breakfast, noon, dinner and dusk. We post the set for every completed home to show how orientation decides where the family actually sits.
Keep an idea for later. Saved for this visit.
This week at Forma Custom HomesEight posts planned.
Eight posts planned.
One waiting for your yes.
Owner’s view
The feed, the newsletter and the month’s numbers in one place. Your social media manager queues every post; nothing goes live until you approve it.
- Reel0:34
A beautiful window sill detail
- Carousel
Why the house faces this way
- Photo
An exterior palette in real sunlight
- Reel
The room before drywall
- CarouselNeeds your approval
Architect and builder desk session
- Photo
How a change order is evaluated
- Reel
The ventilation system explained
- Carousel
A handover beyond the house keys
Monthly reportOwner’s view
October so far
- Discovery requests
- 17▲21%
- Site visits
- 12
- Proposals sent
- 6
- List growth
- +74
Top post · Framing week at the lake house
Reviews +5 · prepared by Avery Lane, revenue analyst
Open the October reportTHE OWNER’S VIEW / MARKET INTELLIGENCEKnow the neighborhood.
Know the neighborhood.
See the next move.
Private to you: the 12 businesses within 20 miles, what they posted, where you rank, and what your strategist does about it.
Tampa, FL · 33606Your area
This week for Forma Custom Homes
8 new signals (3 high). Arc Living Collective moved up 3 places on “interior selections cost Tampa”. Biggest opportunity: $49,800/mo est.
Assigned to Sam Taylor, SEO editor · due Oct 30Competitor dossiersSocial content & hooksSearch & AI gapsEvidence → action briefs
Open the intelligence workspace THE NEIGHBORHOOD
A clearer competitive picture.
12 competitors within 20 mi · 33606- Bookings at stake
- $293,400/mo est.
- Local visibility
- 59/100
- Signals this week
- 8 3 high
Tampa, FLSchematic · approximate positions
01Slate Home CompanyRiverside · Renovation0.6 mi
02Haven ResidentialThe Design District · New homes0.8 mi
03Ivy Design-BuildMidtown · Practical planning0.9 mi
THE JOURNAL / FIELD NOTESGood questions.
Good questions.
Better conversations.
Specific perspectives, practical decisions, and the details that make a first conversation more useful.
Forma Custom Homes / JournalBuilding science joins the design presentation
Huber’s enclosure family makes sheathing, flashing and transition details legible as one system.
Forma Custom Homes / Journal
Opening walls need an operating plan
Marvin’s Modern collection extends minimalist sightlines into large sliding and multi-slide doors.
Forma Custom Homes / Journal
Fresh air is designed into the house
Broan’s AI Series describes automatically balanced ventilation rather than relying only on incidental air leakage.
Our teamThe people
The people
you’ll book with.
Choose who you see when you book your discovery meeting. Each calendar shows that person’s own days and openings.
Maya Chen
Design consultant · 9 years
Mon–Fri
Custom home design & build · Build on your lot · Architect-led residences
Book with MayaSofia Patel
Project manager · 8 years
Mon–Thu
Whole-home renovation · Additions & guest suites · Interior selections
Book with SofiaJordan Reid, PE
Construction director · 18 years
Tue–Thu
High-performance homes · Outdoor living integration · Build on your lot
Book with Jordan
Your RevNock team / this month
9 delivered · 3 awaiting your review · 2 in progress
19 h delivered8 specialists8 workstreams
Eight people run the website, the journal, the feed, the newsletter and the numbers behind this page. You approve; they do the work.
- Nina ParkerAccount lead
- Alex RiveraWebsite engineer
- Jordan LeeUX designer
- Sam TaylorSEO editor
- Casey MorganBrand & print designer
- Riley BrooksCampaign strategist
- Morgan EllisSocial media manager
- Avery LaneRevenue analyst
9 delivered · 3 awaiting your review · 2 in progress- DeliveredOct 2 · 110 min · Website
Homepage hierarchy and mobile booking path
Jordan Lee, UX designer
- Before
- The first screen mixed the explanation, offer and booking action into one dense block.
- After
- Built a clearer headline, an explanatory comparison section and a single mobile booking action in Forma Custom Homes’ visual style.
- DeliveredOct 8 · 80 min · Newsletter
A newsletter people can use before they book
Riley Brooks, campaign strategist
- Before
- The email opening led with a generic promotion and gave every audience the same next step.
- After
- Reworked the subject and opening, separated the educational section from the offer, and wrote one clear booking invitation for the selected audience.
- Awaiting reviewOct 9 · 90 min · Campaigns
Original campaign artwork, made for the channel
Casey Morgan, brand & print designer
- Before
- The campaign brief had no image hierarchy or clear relationship between its artwork and message.
- After
- Composed a headline, supporting image and booking panel; specified email and message crops with readable type at phone size.
- DeliveredOct 13 · 75 min · Reporting
A report that connects activity to the business
Avery Lane, revenue analyst
- Before
- The reporting brief mixed lead counts, booked sales and collected cash into one headline number.
- After
- Separated inquiry, booked, showed and won stages; laid out channel contribution, direct costs, cash receipts and margin as distinct measures.
One example month within an agreed delivery scope. Hours vary by plan; third-party tools and media spend are authorized separately.
QUESTIONS, ANSWEREDA few things
A few things
you might be wondering.
Clear answers make a good beginning. Anything else: call or text (813) 555-0158.
How does the process work?
A discovery meeting, a site walk, concept design, a fixed-price agreement, then construction with a dedicated project manager and a weekly update. Most homes take twelve to sixteen months from the first drawing to keys.
What does a custom home cost?
Our homes start at $685,000, and most land between $800,000 and $1,500,000 depending on size, site and finishes. Every agreement is fixed-price with named selections, not allowances.
Do you build on my lot?
Yes. We assess soil, access, utilities and setbacks before design begins, and we can help you evaluate a lot before you buy it.
Do you handle permits and engineering?
Yes. Architecture, structural engineering, energy calculations, permits and inspections are managed by our team.
Do you offer financing?
We work with construction-to-permanent lenders and prepare the draw schedule and documentation they need; your agreement includes everything the appraisal asks for.
What does the design retainer cover?
The design retainer covers the site analysis, concept plans, a materials palette and a detailed preliminary budget; it is credited against your building agreement.
Visit usLakeside, Tampa.
Lakeside, Tampa.
Mon–Fri 9–5.
| Mon | 9:00 AM – 5:00 PMToday |
|---|---|
| Tue | 9:00 AM – 5:00 PM |
| Wed | 9:00 AM – 5:00 PM |
| Thu | 9:00 AM – 5:00 PM |
| Fri | 9:00 AM – 5:00 PM |
| Sat | Closed |
| Sun | Closed |
- Call or text
- (813) 555-0158Text us at (813) 555-0158
- @formacustomhomes
- Parking
- Free parking at the showroom · lot entrance on the lake side
- Financing
- Construction-to-permanent financing · 6.75% APR · up to 360 months · subject to credit approval
Book a discovery meeting
Confirmation by text · reminders 48 h and 2 h before · next opening Tue 9:30 AM
Lakeside showroomLakeside · TampaFree parking at the showroom · lot entrance on the lake side
04Behind the edit.Official references, research notes & a little transparency.
A CONSIDERED POINT OF VIEW NEEDS A FOUNDATION.
These official manufacturer and professional references inform our editorial. Your consultant confirms suitability.
Edited by your RevNock team · updated
Notes from Forma Custom Homes
Join the Forma Custom Homes list
One useful note a month: projects we just finished, seasonal care and invitations to our design evenings.
- First invitations to “The detail walk” · Monthly · Friday 4 PM
- Recent note · “Build on your lot: the first ninety days”
- Texts for last-minute openings only
MAKE A LITTLE ROOM FOR POSSIBILITYYour project.
Your project.
A clearer first step.
Made for the way you live.
Book a discovery meetingOpen today until 5:00 PM · (813) 555-0158revnock.
Built on the RevNock membership
Everything you just toured, run by eight people.
- 01
Website with unlimited changes
A fast, beautiful website. Unlimited changes as you grow.
- 02
Google & AI search
Google and AI search, helpful articles, and a clearer content plan.
- 03
Newsletters & SMS
Email, SMS, and MMS with a reason to come back.
- 04
Online booking
Make the next conversation easy to schedule.
- 05
Marketplace
Personalized options, transparent estimates, better conversations.
- 06
Brand & design
Real designers. One shared request queue.
- 07
Human-managed social
Human-designed posts. Human-managed campaigns and publishing.
- 08
Reporting & intelligence
Know what brought people in, and where to go next.
- 01
Kickoff
Start with your business.Meet your human team. We learn your audience, agree the delivery plan and connect your website, booking and social accounts with your permission.
- 02
Launch
Bring the pieces together.People build your website and booking journey, design your first social posts and prepare campaign copy. You approve the work before the team publishes.
- 03
Monthly loop
Measure. Improve. Repeat.Your social media manager administers campaigns and manages publications. Your designers create the next posts; the team reviews responses, inquiries and bookings with you.
We review booking and CRM connections, including Zenoti and GoHighLevel, at kickoff.
First 45 days free.Starting at $3,000/month
Membership starts at $3,000 USD per month after your first 45 free days. Your final price and delivery scope are agreed before a paid membership begins. Third-party costs and paid media spend are agreed separately and require your authorization. Specialist names show the roles on a membership team.